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X, formerly known as Twitter, has experienced a significant decline in advertising revenues since Elon Musk's acquisition in October 2022. In the first half of 2024, the platform generated nearly $1.5 billion, projecting total revenues of around $2.9 billion for the year, marking a 15% drop from 2023's $3.4 billion. This follows a 23% decrease in 2023, highlighting ongoing financial challenges for the social network.
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